Who are the ten influencers from Argentina with the most impact on TikTok

There are social networks that are fashionable and others that are in decline. TikTok is today among the favorite applications worldwide and Argentina follows this trend: data from the consulting firm Statista places it as the fifth most popular social network in the country after WhatsApp, Instagram, Facebook and Facebook Messenger, since it is used by 56.4% of users

One of its peculiarities is that any user can be an influencer, since the focus is no longer on the number of followers or the status of the creator, but on the content itself and the ability to empathize with another.

 For example, after publishing a video in which she told that she was a mother at the age of 13, Daiana Yanet Martínez began to receive a barrage of followers, and something similar happened to Ingrid Flarre, a woman who began to produce content showing how accessories work. of kitchen that she has in her house, which she calls “bolucompras”.

"TikTok changed the paradigm of the way we conceive social networks with a new structure and breaking our assumptions about what content can be valuable," says Juan Marenco, CEO of the digital communication and influencer marketing agency Be Influencers and member of the Interact Board of Directors.

This is possible thanks to an algorithm that works in such a way that it is not necessary to follow an account to see content that interests the user. 

According to market data, TikTok is an extremely “engaging” social network, where users spend, on average, about 62 minutes per day compared to screen time on Instagram, which is an average of 30 minutes per day.

Peculiarities of TikTok influencers

“Being a relatively new social network, compared to other older ones such as Facebook and YouTube, there is still no first wave of tiktokers in Argentina that tells us how long their life cycle can last in terms of popularity,” says Marenco, adding that the national influencer Cande Copelo is still valid after 5 years. "At least we need another year to understand if current influencers are going to go out of style or not," she says.

Being an influencer means, among other things, being able to earn money through actions carried out with brands. 

In this regard, there are more and more companies that are riding the wave generated by TikTok through two ways: creating their own content and taking advantage of the content of a TikToker. "Currently, there is no fixed range of prices per share, and the truth is that influencers can charge from $10,000 to $500,000," explains the interviewee.

For those people interested in becoming influencers, Marenco shares three tips: get to know the platform thoroughly; keep an eye on trends; and understand that the logic is not the construction of followers, but that each content has to try to be as impressive as possible. Regarding the frequency of publication, the minimum is one a day, although there are those who publish up to 5 contents every 24 hours.

The ranking of Argentine tiktokers

There are different variables to consider when choosing the best TikTok content creators. From Be Influencers they prepared a selected list of creators who "understand the dynamic and informal tone of the platform and whose videos have a consistent average number of views, which indicates the level of relevance of both the creator and their content sustained over time. ”, Justifies Marenco. 

In addition, they used the Creator IQ tool to obtain average views and engagement from the profiles and demographic information of the creators' audiences.

Future Outlook

Something particular about this platform of Asian origin, but with a global presence, is that it has managed to transcend the virtual, since it is common to see clothing and other types of objects with its logo and aesthetics. “The cultural pregnance that Tiktok achieved does not have it nor did any other platform have it. 

In addition, it is still growing, while its main competitors are at another stage, because Facebook has gone out of style and Instagram is in crisis, because it has begun to lose users around the world”, concludes Marenco.

To what has been said, other factors are added: on the one hand, a tiktokerization of the rest of the social networks is being observed. On the other hand, 40% of Generation Z users use this platform as a content search engine before resorting to Google. 

Based on this line, Tiktok recently expanded the length of descriptions from 300 characters to 2,200 characters.

Everything shows that there is a long life for this social network and, with it, many chances that more people can become influencers on this platform.